Omnitom Yoga Hangers
Founded in 2008 Omnitom is a Bulgarian yoga apparel brand. Largely unknown, until it gained the first ever Cannes Lions nomination for Bulgaria.
Back in the day even frequent yoga goers didn’t know there were special clothes for practicing yoga. To make our claim we developed special “yoga” hangers. They were made from wire, just like normal hangers, but bent in some of the most recognizable yoga asanas.
To increase brand awareness in Sofia, the capital of Bulgaria, the hangers were placed in lockers at sports centers across the city.
Design excellence
A simple design idea – to bend regular cloth hangers into yoga asanas – turned an unknown brand into the talk of the town. And the Omnitom hangers became the first ever nomination for Bulgaria at the most prestigious creativity event at the world – Cannes Lions.
